Updated May 2026 -- Internal reference only
Custom tier is for clients who want active campaign management beyond website hosting. Pricing: custom upfront + 8-10% rev share on net-new attributable revenue. Requires scoping call. Lead with Option A ($5K/mo flat) if budget permits.
Full Website ($297/mo): "One HVAC tune-up is $150. One roof repair quote is $3,000. If this system gets you one extra job this month, it paid for itself."
Bare Bones ($97/mo): "Less than a single Yelp ad. You get a real website that loads fast, shows up on Google, and has a contact form that actually works."
Custom: "We take 8-10% of the new revenue we bring in above your current baseline. If we don't grow your business, we don't get paid."
All 4 kits ship to every client as PDF downloads.
What to do the moment a prospect replies — by reply type
| Reply Type | Email Response | Call Timing |
|---|---|---|
| "Interested" / "Looks good" (no price asked) | No email -- call first | Call within 5-10 min |
| "How much?" / "Price?" | Price reveal email within 10 min | Call within 30 min |
| "Tell me more" / "Send info" | Full offer email within 10 min | Call within 30 min |
| Long reply (3+ questions) | Call first -- email summary after | Call immediately |
| "Already have someone" | Competitor handler email within 2 hrs | Call same day |
| "Not interested" | No reply | No call |
| "Do you do Google Ads / Meta?" | Route to call only -- no pricing | Book call, no pricing in email |
"Hey [First Name], it's Chase from SiteSmith -- saw you replied, awesome. Quick question -- what caught your eye about the site we built for you?"
Call opener after sending email: "Hey [First Name], it's [Chase/Luke] from SiteSmith -- I just sent you our pricing breakdown, wanted to make sure it came through and answer any quick questions. Real quick -- is [city] a market you're actively trying to grow in right now?"
"Hey [First Name], Chase from SiteSmith -- just sent you pricing on the website system. Wanted to make sure it came through. If you have questions, reply to that email or call me back at [number]. I'll try you again tomorrow."
Pricing email fires. Call immediately after. Voicemail if no answer.
"Just making sure my pricing email didn't get buried. Happy to answer any questions. Still have a spot open this week if you want to move forward."
3-touch max. Chasing past 3 signals desperation and kills your positioning.
Situation → Problem → Implication → Need-Payoff
Listen for: how they get customers, whether they spend on marketing, whether they've thought about their online presence.
Most will say: "Yeah I know the website sucks" or "I don't even have one." That's your opening.
Let that sit. Do not rush past it. The silence after the dollar figure is doing the work.
Word-for-word scripts — 11 objections covered
Word-for-word responses to every common reply type
| Reply | Response |
|---|---|
| "How much?" / "What's the cost?" / "Price?" | Send Price Reveal email within 2 hours (Template 3 above). Setup $297 one time + $297/month. Give dual CTA: Calendly call OR Stripe link. Do NOT route to call-only. Do NOT say "slots open." Do NOT say "different packages." The call is an option, not a gate. For Tier 3 / Custom scope (Meta Ads, rev share) only: route to call, no price reveal. |
| "Looks great, let's do it" | "Awesome! Here is what happens next: 1. Sign the agreement (2 min): [agreement link] 2. Payment: [Stripe link] 3. Quick intake form: [Tally link]. Once I have all three, site goes live within 3 business days." |
| "I already have someone" | "No worries at all. Feel free to share the preview with them as inspiration. If things change, the door is open." |
| "Not interested" | "Totally understand. If anything changes down the road, feel free to reach out. Have a good one, [First Name]." |
| "Can you send more info?" / "Tell me more" | Send Price Reveal email + one discovery question at the end: "Quick question before I send anything over: are you currently getting calls from Google, or is that something you want to start building?" Routes curious prospects toward a conversation without forcing a call. |
| "Do you do Google Ads?" / "Meta Ads?" / "Facebook?" / "SEO campaigns?" | Tier 3 custom scope. Do NOT send Price Reveal. Route to call: "Yes, that falls under our custom demand gen tier. Best way to scope it is a quick 15-min call. [Calendly]." No pricing discussed in email. |
| Long reply with questions or context | Call immediately. Do not try to answer 3+ questions over email. After the call, send a Price Reveal summary email with the Stripe link. |
| No-show (missed call or Zoom) | Same-day text: "Hey [First Name], looks like we missed each other. Want to find a new time this week?" Next-day email if no text response. See templates below. |
| "What do you do?" | "We build websites for [trade] companies in 3 business days. You get a mobile-first site, Google-optimized, with a click-to-call button. Best way to see it is the 10-min call. [Calendly link]." |
| No reply after Day 7 | Move to 60-day re-engage list. Do not send again until then. |
Hey [First Name], $297 one time setup fee + $297/month to maintain. - Smart website on your domain, live in 3 business days - Automated review requests after every job. 5-star reviews go straight to Google. Under 4 stars go to a private feedback form - Missed call text-back within 60 seconds, every time to stop revenue leakage - AI chatbot on your site that answers questions and captures leads 24/7 - One-tap reactivation campaigns to your entire past customer list - Lead Connector mobile app to manage all your leads from your phone - All of your service offerings, media, and color schemes are completely customizable Most businesses lose 2-3 jobs a week to competitors who rank higher on Google. One booked job covers the first month. Cancel anytime with 30 days notice. If it stops making sense, you stop paying. What does your schedule look like this week for a quick overview? [Your name]
Hey [First Name], Happy to. Setup is $297 one time. Then $297/month. What that covers: smart website live in 3 business days, automated review system, missed call text-back, AI chatbot, GBP setup and call tracking. Most clients see their first extra job within the first month. Quick question before I go further: are you currently getting calls from Google, or is that something you want to start building? [Calendly -- 10 min if easier to talk] [Name]
Hey [First Name], Yes, that falls outside the standard website package and into our custom demand gen tier. Pricing and scope depend on what you are working with. Easiest is a quick 15-minute call to see if it makes sense. [Calendly] [Name]
Hey [First Name], Here is what happens next: 1. Agreement (2 min): [Tally link] 2. Payment: [Stripe -- $297 setup] 3. Intake form: [Tally intake link] Once I have all three, your site goes live within 3 business days. I will also schedule a kickoff call to confirm the details. [Name]
Hey [First Name], looks like we missed each other. Want to find a new time this week? Happy to be flexible.
Hey [First Name], We had a call on the calendar and I think it slipped through. Happens to everyone. If you are still interested, I can make any slot this week work. Just reply with what is open on your end. [Name]
Hey [First Name], Makes sense. Feel free to share the preview with your current person as a reference for what you want. If it ever does not work out, the door is open. [Name]
Hey [First Name], Checking back in. I put together a site for [Business Name] a couple months ago and wanted to see if the timing made more sense now. Preview is still up: [preview link] Still $297 to start, $297/month. Takes 3 business days to go live. [Name]
Hey [First Name], Just wanted to make sure my pricing reply landed. Happy to answer questions or hop on a quick call if easier. Either way, the preview is still up: [preview link] [Name]
Cold-call script, objection handlers, and rep KPIs
"Hey [Name], I'll be straight, this is a cold call. Give me 20 seconds and you can tell me to buzz off. I built your business an AI-powered website that books jobs and answers your missed calls, and it's already done. Want to see it?"
On a tentative yes: "Cool, I'll put you in for [day] at [time]. I'll text you that morning to confirm, and if something comes up we just move it. Best cell for you?"
Opener: "Hey, sorry, you broke up there. Is this [Business]?" Pretext: "Oh cool, you're still open right? It said closed for some reason." Pitch: "So I actually built you guys an AI-powered website, and it's basically ready to book appointments. Is that something you'd even want?" Book: "Cool, I'll put you in for [day] at [time]. I'll text you that morning to confirm. Best cell for you?"
"Is it AI-powered though? Does it book the job and answer missed calls 24/7? That's the gap mine fills."
NO price on the call. "Depends what you want it to do, and honestly it is cheap. Easiest if I just show you on a 2-minute screen-share so you see exactly what you get. You free [day] at [time]?"
"It is not a link yet, it is a full site on my screen. Faster if I show you live for 2 minutes. Does [day] work?"
"Hey, it's Chase, call me back when you get a sec."
"Hey [Name], Chase here. Built an AI-powered website for [Business] that books jobs and answers missed calls. It is already done. Want the 2-minute look? Reply YES." [Add preview link if one already exists for this lead]
If no confirm-text reply by 1 hour before the call, send one re-book SMS.
"Hey [Name], just confirming our call today at [time]. Still good for you?"
One re-dial within 2 hours of a confirmed no-show. Keep it brief.
"Hey [Name], sorry we missed each other. Want to reschedule? Only takes 2 minutes."